For me the marketing fail goes to SpaceNK. I hate to say it as I love their shops but paying for a millionaire and her friends to go to Las Vegas with other influencers to see Adele was bad enough but they really topped it off with the seemingly endless stream of Father Christmas visits to the homes of celebrities and influencers. If you want to do such tasteless PR at least add a tag line saying that the same Santa visited local care homes & hospitals and that you have paid for some respite holidays for families in need. It all comes across as totally gratuitous. I am not inspired to spend my money with a brand because they give free things to already materially privileged people. Rant over 🤓
For me the marketing fail goes to SpaceNK. I hate to say it as I love their shops but paying for a millionaire and her friends to go to Las Vegas with other influencers to see Adele was bad enough but they really topped it off with the seemingly endless stream of Father Christmas visits to the homes of celebrities and influencers. If you want to do such tasteless PR at least add a tag line saying that the same Santa visited local care homes & hospitals and that you have paid for some respite holidays for families in need. It all comes across as totally gratuitous. I am not inspired to spend my money with a brand because they give free things to already materially privileged people. Rant over 🤓
That Bora Bora TikTok made me sick in my mouth a little🥴 despite that, I really enjoyed this one and your list is spot on!
I didn't know Tir Tir did that! I ordered the sample compacts from Yes Style and it's actually quite nice on.
Hard agree on the Givenchy reformulation! A total own goal!
"....it was clearly designed for the asian market, who covet extremely pale skin ..."
I'm usually a fan of your writing but this is phrased really badly.
Apologies and reading it back, valid. Let me edit now
Great list!