I don’t think it’s a generational thing but maybe just an age thing. I’m 44 and for the first time in my life I actually feel catered for. I feel relevant and represented. Now maybe that’s because social media is prevalent now more than ever. It’s just nice to see older people on my feeds not adhering to unrealistic beauty standards. But, having said that I don’t just follow people in their 40’s and 50’s, I follow people in their 20’s and 30’s if I like their style and what they represent.
I don’t take offence to the young whipper snappers squeezing pipettes on their faces, I just scroll on and find what’s relevant to me.
Also for something relevant to your actual article - I feel like millennials were the first “generation” explicitly targeted to (as opposed to over 40s, teens, etc. or specific beauty concerns like ageing or acne) and for a while EVERYTHING was aimed at us. So now it does seem like no one cares about us!
Absolutely agree it's the same faces every time with these brands and as my skin edges closer to menopause I would love to see these brands diversify the people they choose to do PR with. I can luckily afford the pricier stuff these days but seeing a 20 year old with flawless skin use a product that truthfully they are years from needing just because they are trending right now, it kinda doesn't sell the product well at all to a larger audience.. Like what typical 20 year old can afford Augustinus Bader or even Tatcha products? 😂😂
I definitely feel people above 35 are forgotten by the brands despite being the main consumers of some of these brands
Fab article and really interesting - hadn’t thought about it previously but you’re totally right!! 👏🏻 I think the brand Merit is perhaps quite age inclusive / milennial-friendly? (Albeit not specifically targeted for millennials only probably) xxx
I don’t think it’s a generational thing but maybe just an age thing. I’m 44 and for the first time in my life I actually feel catered for. I feel relevant and represented. Now maybe that’s because social media is prevalent now more than ever. It’s just nice to see older people on my feeds not adhering to unrealistic beauty standards. But, having said that I don’t just follow people in their 40’s and 50’s, I follow people in their 20’s and 30’s if I like their style and what they represent.
I don’t take offence to the young whipper snappers squeezing pipettes on their faces, I just scroll on and find what’s relevant to me.
Yes please to the piece about publications and journalism!
Also for something relevant to your actual article - I feel like millennials were the first “generation” explicitly targeted to (as opposed to over 40s, teens, etc. or specific beauty concerns like ageing or acne) and for a while EVERYTHING was aimed at us. So now it does seem like no one cares about us!
Absolutely agree it's the same faces every time with these brands and as my skin edges closer to menopause I would love to see these brands diversify the people they choose to do PR with. I can luckily afford the pricier stuff these days but seeing a 20 year old with flawless skin use a product that truthfully they are years from needing just because they are trending right now, it kinda doesn't sell the product well at all to a larger audience.. Like what typical 20 year old can afford Augustinus Bader or even Tatcha products? 😂😂
I definitely feel people above 35 are forgotten by the brands despite being the main consumers of some of these brands
I’m bias because I work there but Beauty Pie haven’t forgotten about us!!
Fab article and really interesting - hadn’t thought about it previously but you’re totally right!! 👏🏻 I think the brand Merit is perhaps quite age inclusive / milennial-friendly? (Albeit not specifically targeted for millennials only probably) xxx